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Colt 45 ads of Cristine Reyes, banned?

colt 45 vava-vroom

Two advertisements of actress and FHM model Cristine Reyes that were part of the Colt 45 Vava Vroom Real Man promo were criticized by the government’s Philippine Commission on Women (PCW) for portraying females in a "derogatory manner."  The ads were pulled out from local television channels last June 22.

Executive director Emmeline Verzosa said that "PCW remains steadfast in its position to oppose any efforts of commodifying women and perpetuating sex stereotyping."

Section 16 of Republic Act 9710 or the Magna Carta of Women asserts that the State shall endeavor to raise the consciousness of the general public in recognizing the dignity of women and the role and contribution of women in the family, community and society through the strategic use of mass media.

These are the videos of the ads that were pulled out (source: youtube):




Article source: ABS-CBN News