McDo responded to CBCP’s call, pulls out ‘BF-GF’ commercial
McDo an undeniably popular burger chain pulled out its latest TV commercial featuring a young boy and girl in courtship after the Catholic Bishops’ Conference of the Philippines (CBCP) called for such action.
Based on CBCP’s statement, the message of the commercial is not acceptable.
The CBCP criticized the TV ad to correct values taught to the youth especially with regard to courtship, said Fr. Melvin Castro, executive secretary of the CBCP Episcopal Commission on Family Life.
In the said ad, a young girl asks a young boy if she is already his girlfriend. The boy answers that he is not yet ready. The girl reasoned out that what she really wants is french fries. The children are of grade school age.
"Hindi naman ito ‘yung literal na halaga ng fries, kundi kung ano ang tamang values na dapat maiparating sa mga kabataan," Castro said.
The company communicated with CBCP and it quickly obeyed the bishops’ call. They did stop airing the commercial.
"We recognize and respect the stand of the Catholic Bishops’ Conference of the Philippines (CBCP) and have stopped airing the said commercial across all television stations as of noon today," McDonald’s Philippines said in a statement.
Meanwhile, CBCP were pleased with the company’s quick action.