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Google introduces +1 Button as a match to Facebook’s Like Button


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Facebook has the like button, while Google has a button of its own, the +1 Button.

"Our goal at Google is to get you the most relevant results as quickly as possible," Rob Spiro, a Google product manager, wrote in a blog post Wednesday. "But relevance is about relationships as well as words on webpages. That’s why we recently started to include more information from people you know — stuff they’ve shared on Twitter, Flickr and other sites — in Google search results.

"Today we’re taking that a step further, enabling you to share recommendations with the world right in Google’s search results."

Whenever  a user views at search results (and is signed into his Google Account), a +1 Button will be seen right next to a link, beside the current magnifying glass icon used for Google’s Instant Previews feature.

When  a user likes the website they’ve visited, they have the option to  click the +1 Button to publicly share that with those Google has identified as friends or contacts. Below links on’s search results, a list of any friends who have clicked the +1 Button for that link will show up too.