Google introduces +1 Button as a match to Facebook’s Like Button
Facebook has the like button, while Google has a button of its own, the +1 Button.
"Our goal at Google is to get you the most relevant results as quickly as possible," Rob Spiro, a Google product manager, wrote in a blog post Wednesday. "But relevance is about relationships as well as words on webpages. That’s why we recently started to include more information from people you know — stuff they’ve shared on Twitter, Flickr and other sites — in Google search results.
"Today we’re taking that a step further, enabling you to share recommendations with the world right in Google’s search results."
Whenever a user views at Google.com search results (and is signed into his Google Account), a +1 Button will be seen right next to a link, beside the current magnifying glass icon used for Google’s Instant Previews feature.
When a user likes the website they’ve visited, they have the option to click the +1 Button to publicly share that with those Google has identified as friends or contacts. Below links on Google.com’s search results, a list of any friends who have clicked the +1 Button for that link will show up too.